I’ve thought about this off and on and I better write about it so I can forget about it.
I think Force10 is way too verbose in choosing the phrase to describe their company, it’s quite a mouthful –
Force10 Networks, Inc., a global technology leader that data center, service provider and enterprise customers rely on when the network is their business[..]
I like Force10, I have been watching them for five years now, I just think any phrase you choose to describe your company should be short enough to say it in one (casual) breath.
How about “Force10 Networks Inc., a global networking technology leader”.
Force10’s marketers are very nice folks I’ve sent them two corrections over the years to their web site(one concerning the number of ports a competitor offers in their products, the other with a math error in a graphic showing much you can save on their products), they were very kind and responsive(and fixed both problems pretty quickly too). This one I won’t send to them directly since it’s more than a cosmetic change 🙂